Effective Date: June 22, 2026
Basic Supply Co (“Basic Supply,” “we,” “us,” or “our”), a division of Royal Apparel, respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect through our website, how we use it, who we share it with, and the choices available to you.
By using our website, you agree to the practices described in this policy.
Information you provide. When you contact us, request information, sign up for communications, or place an order, you may provide details such as your name, company name, email address, phone number, billing and shipping address, and payment information.
Information collected automatically. When you visit our website, we and our service providers automatically collect certain technical information, including your device type, browser, operating system, referring pages, pages viewed, links clicked, approximate geographic location, and the dates and times of your visits. This information is collected using cookies and similar technologies.
We use Google Analytics 4 (GA4), a web analytics service provided by Google LLC, to understand how visitors interact with our website. Google Analytics uses cookies and similar identifiers to collect information such as the pages you visit, time spent on the site, how you arrived at our site, and general usage patterns.
This information helps us measure site performance and improve our content and services. In GA4, IP addresses are used only briefly to derive approximate location and are not logged or stored by Google; IP anonymization is applied automatically and cannot be disabled. The data generated is processed by Google in accordance with Google’s Privacy Policy.
You can prevent Google Analytics from collecting your data by installing the Google Analytics Opt-out Browser Add-on, by adjusting your cookie preferences where offered, or by managing ad personalization through Google’s Ad Settings.
Cookies are small text files stored on your device. We use them to keep our site functioning, remember your preferences, and analyze traffic. You can control or delete cookies through your browser settings. Disabling cookies may affect the functionality of certain parts of the site. Where required by law, we will request your consent before placing non-essential cookies.
We use the information we collect to respond to your inquiries, process and fulfill orders, provide customer service, operate and improve our website, communicate with you about products and updates, prevent fraud, and comply with our legal obligations.
We do not sell your personal information. We share information only as needed with service providers who perform functions on our behalf—such as analytics, payment processing, hosting, shipping, and order fulfillment, including our affiliated company Royal Apparel—and only to the extent necessary for them to perform those services. We may also disclose information when required by law or to protect our rights, property, or safety.
Orders for Basic Supply products are placed and processed through the Royal Apparel wholesale website. Information you provide during account creation and checkout is governed by Royal Apparel’s privacy practices in addition to this policy.
Depending on where you live, you may have rights regarding your personal information, including the right to access, correct, or delete it, and the right to opt out of the sale or sharing of personal information. Because we do not sell personal information, no opt-out of sale is necessary. To exercise any available rights, contact us using the information below.
You can also opt out of analytics tracking using the tools described in the Google Analytics section above.
We maintain reasonable administrative, technical, and physical safeguards designed to protect your information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
Our website is intended for business and wholesale customers and is not directed to children under 13. We do not knowingly collect personal information from children.
Our website may contain links to other sites. We are not responsible for the privacy practices or content of those sites and encourage you to review their privacy policies.
We may update this Privacy Policy from time to time. Changes will be posted on this page with a revised effective date.
If you have questions about this Privacy Policy or our data practices, please contact us at:
Basic Supply Co (a division of Royal Apparel) – Cs@royalapparel.com – 91 Cabot Commerce, Hauppauge, NY 11788 – 866.769.2517